World of Web Analytics

Designing a website and measuring its effectiveness like site's visitors, Why do they visit? Who are they? What information is most valuable to them? etc. becoming a practice for smaller, medium and bigger business. Measure your Web site's overall effectiveness is a costly and time consuming endeavor and requires time and effort. There are many inexpensive and even free software is available to support your efforts. Every site has business objective. Objective might be to support current customers and increase the number of sales and it might be to create awareness and generate qualified leads. KPIs are directly tied to your business objectives like order conversion rate of website, average number of visits and average order value, time spent on site, revenue per visitors, lead conersion rate etc. So KPIs are valuable to specific business models.